What we've helped organisations tackle

Different problems. One human-centred approach.

We work across business, people, innovation and customer experience helping organisations understand the real problem, explore possibilities and turn insights into action.

We don't apply Design Thinking to one kind of problem.

We use human-centred thinking to help organisations tackle operational challenges, people challenges, innovation opportunities and customer experience problems.

Transforming Supply Chain Management

Transforming Supply Chain Management in a Kolkata headquatered medium sized Non-Ferrous Metal manufacturing unit.

Introduction:

A mid-sized non-ferrous metals manufacturing company was facing significant supply chain challenges.

Objective:

Improve efficiency, reduce costs, and enhance customer satisfaction.

Creative Solutions Implemented:

Smart Inventory Management
Predictive Analytics
Agile Manufacturing

Observed Impact:

25% reduction in excess inventory
35% fewer stockouts
30% increase in on-time deliveries
18% reduction in inventory costs

Conclusion:

Creative solutions transformed the company’s supply chain, achieving significant efficiency gains, cost savings, and enhanced customer satisfaction.

Reducing Attrition

Reducing Attrition through Design Thinking for a New Delhi headquatered Creative Agency

Introduction:

A national-level creative agency was facing high attrition rates, significantly impacting productivity and morale.

Objective:

Utilize design thinking to address underlying causes and enhance employee retention.

Design Thinking Approach:

Empathize:
Conducted interviews and surveys to understand employee needs, experiences and concerns.
Define:
Identified key challenges around limited career growth, high workload and lack of recognition.
Ideate:
Explored solutions including mentorship programs, flexible work arrangements and employee recognition initiatives.
Prototype:
Developed and piloted selected initiatives to address the identified challenges.
Test:
Rolled out the pilots, gathered employee feedback and refined the initiatives based on what was learned.

Observed Impact:

22% increase in retention
20% boost in productivity
30% increase in employee engagement

Conclusion:
Design Thinking helped address employee attrition by focusing on the people behind the problem. Improvements in career development, work-life balance and recognition contributed to stronger retention, productivity and engagement.

journey.

Cultivating Innovation

Cultivating Innovation in a Bangladesh based FMCG manufacturer through Creative Thinking

Introduction:

A Bangladesh-based FMCG manufacturer aimed to promote innovation and divergent thinking.

Objective:

Implement creative strategies for enhanced product development.

Creative Approach:

Culture of Exploration
Diverse Perspectives
Innovation Challenges
Reward and Recognition

Observed Impact:

38% increase in ideas generated
15% faster time-to-market
40% increase in participation in innovation initiatives

Conclusion:

The FMCG manufacturer successfully fostered innovation through creative initiatives. This led to a 38% increase in idea generation, a 30% acceleration in product development, and a 20% enhancement in employee engagement.

Redesigning Customer Experience

Redesigning the customer experience for a Bangalore based experience agency

Introduction:

A Bengaluru-based experience agency wanted to improve how people interacted with a service across mobile, tablet and desktop. Despite strong UX capabilities, inconsistent journeys and accessibility barriers were creating friction for users.

Objective:

Create simple, inclusive and seamless customer journeys across devices.

Design Thinking Approach:

1. Empathize:
Understood user needs, behaviours, frustrations and accessibility challenges.

2. Define:
Identified key pain points around navigation, inconsistent experiences and unnecessary steps.

3. Ideate:
Explored simpler journeys, clearer navigation, accessible interactions and consistent experiences across devices.

4. Prototype:
Mapped and prototyped improved user journeys across different devices.

5. Test:
Tested with users, gathered feedback and refined the experience.

Observed Impact:

Simpler and more intuitive user journeys
Improved accessibility and inclusivity
Consistent experience across devices
Reduced friction in completing key tasks

Conclusion:
The project demonstrated that good UX is not just about designing screens it is about understanding people, their behaviours and the complete journey.