India's Leading Design Thinking Advisory Firm
We are a design‑thinking consultancy that partners with organizations to turn complex challenges into human‑centered solutions.
Our team of experienced consultants & facilitators is dedicated to delivering exceptional results by understanding your challenges and goals, crafting customized strategies, and implementing effective solutions that propel your business forward.
Our Services
Consulting
Through consulting, we help leaders reframe problems, uncover opportunities, and build practical innovation roadmaps rooted in real user needs.
Facilitation
Through facilitation, we run immersive workshops and design sprints that align cross-functional teams, spark creativity, and accelerate decision-making.
Implementation Support
Through implementation support, we help clients prototype, test, and roll out new products, services, and experiences so ideas move from insight to impact.
Why Choose Us
Primate Advisory offers a continuous bridge from strategy to implementation, helping clients move from insight to action without fragmentation. The practice combines research, facilitation, design, and transformation support in a way that is practical, collaborative, and outcome-oriented.
Our approach is especially valuable for organizations dealing with complex problems, cross-functional alignment, and change that requires both clarity and momentum. We help teams define the right problems, build shared direction, and create solutions that are useful in the real world.
Strategy
Tailored Business Strategies
Analysis
Data-Driven Insights
Development
Business Growth Plans
Implementation
Execution Excellence
Meet Our Team
Our team brings together diverse thinking, strong collaboration, and a shared commitment to creating meaningful, human-centered solutions. We work closely across strategy, research, facilitation, and implementation to help clients turn ideas into impact.
Vasu Raj Ariya, Partner & Chief Mentor
A transformational leader with decades of experience in design thinking, corporate strategy, and organizational behavior. He brings deep insight and a proven ability to help organizations evolve, grow, and renew themselves.
Vishal Mimani, Partner & Chief Design Officer
A human-centered design consultant and facilitator with a distinctive background in strategy, innovation, and business building. He combines practical experience with a strong ability to help teams think differently, solve complex problems, and move ideas forward.